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This notice applies to any online and mobile website, application and digital service ("Services") of Safe Solutions (Safe4) Limited ("Safe Solutions", "we", "us" or "our").
It also describes your data protection rights, including a right to object to some of the processing which Safe Solutions (Safe4) Limited carries out (e.g. direct marketing). More information about your rights, and how to exercise them, is set out in the "What rights do I have?" section.
What Information Do We Collect?
The following categories of personal data will be collected about you in connection with your interaction with us and use of our Services.
Information you give us:
- Personal identification information such as your name and address
- Contact information such as email address and telephone number
- Demographic information such as postal address
- Financial information such as credit/debit card numbers — these are shredded after payment and no records are kept
- Your purchase history
- Survey responses or competition entries
- Records of any correspondence if you contact us by phone, email or otherwise
- Your marketing preferences, including any consents given when subscribing to our newsletter or setting up an account
Information we collect automatically:
- Information related to the browser, device or operating system used to access our Services
- The website you came from, pages viewed, dates and times of visits, time spent on each page, and products viewed, clicked on, added to your basket and purchased
Call recording:
- All calls may be recorded for training and quality purposes.
Information we receive from third parties:
When you engage with our Services through social media or other third-party sites, those sites may share personal data with us including:
- Content you have viewed or interacted with
- Adverts you have been shown or clicked on
- Registered beacon or GPS (geo-location) signals
- Publicly available information
- Non-personal information used to supplement existing information, such as demographics and affluence metrics
How Do We Use This Information?
We process your personal data for the following purposes:
- To fulfil a contract or take steps linked to a contract, including processing orders, providing the Services, communicating with you about your account, verifying your identity, and sending information about changes to our terms or policies
- To conduct our business and pursue our legitimate interests — including monitoring, improving and protecting our products, content, Services and websites; personalising our products and Services; preventing and investigating fraud, security incidents or crime; and for legal claims, compliance and regulatory purposes
- Where you have given us your consent — to send newsletters and promotional material, and to check whether these have been received and opened
- Where required by law — in response to requests by government or law enforcement authorities
Who Will We Share This Data With?
In all cases, any third party acts on Safe Solutions (Safe4) Limited's express instructions and in accordance with this policy. Without your consent, we share your personal data:
- With third-party platforms such as Facebook or Google to send you targeted advertisements on our behalf
- With our courier so that they can deliver your goods
- In response to legal process, for example a court order, subpoena, or law enforcement request
- With third parties to enforce our policies and terms of use, or to check for potential illegal activity or protect the safety of other users
- In connection with a business transition such as a merger, acquisition or sale of assets
Where information is transferred outside the EEA to a country not subject to an adequacy decision by the EU Commission, data is protected by EU Commission approved standard contractual clauses or a vendor's Processor Binding Corporate Rules.
How Long Will You Retain My Data?
- Marketing data: retained until you ask us to stop, after which we retain a record of your opt-out preference indefinitely
- Contract and competition data: retained indefinitely
- Registration data: retained indefinitely
What Rights Do I Have?
You have the right to:
- Request a copy of your personal data
- Correct, delete or restrict processing of your personal data
- Receive your personal data in a structured, machine-readable format and request it be ported to another controller
- Object to processing, particularly for direct marketing
These rights may be limited in certain circumstances. To exercise any of these rights, contact us using the details below. If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach has occurred.
Withdrawing Consent & Opting Out of Direct Marketing
You have an absolute right to opt out of direct marketing at any time. You can do this by clicking the unsubscribe link in any of our marketing emails, replying to any email we have sent, or contacting us using the details below. Where we rely on consent, you may withdraw it at any time, though we may have other legal grounds for processing your data.
Security
We have put in place physical, electronic and managerial procedures designed to prevent unauthorised access, maintain data security and ensure correct use of the personal data we collect. Although we take appropriate measures to safeguard against unauthorised disclosures, we cannot guarantee that your personal data will never be disclosed, altered or destroyed inconsistently with this notice.
Children's Privacy
Our Services do not target and are not intended to attract children under the age of 16. We do not knowingly solicit personal data from children under the age of 16.
Cookies
When you visit our Services, we may store a cookie or similar technology on your device. Cookies are pieces of information transferred to your device to store and sometimes track information about you. They are specific to the server that created them and cannot be used to track your movements across the web.
Cookies fall into the following categories:
- Strictly necessary — essential to enable you to browse and use the website's features
- Performance — collect anonymous information about how visitors use the website
- Functionality — allow the website to remember choices you make, such as language preference
- Targeting / advertising — collect information about your browsing habits, usually placed by advertising networks
Cookies may be session cookies (deleted when you close your browser) or persistent cookies (retained for a set period after your session ends).
How to Manage & Remove Cookies
You can change your cookie preferences at any time through your browser's Help menu. If using our Services via an application, follow the relevant application's directions or your device's operating system settings.
Third-Party Cookies
The following third-party cookies are set on our Services:
| Cookie | Purpose | Type & Duration |
|---|---|---|
| Safe4 | Enables basic functionality required to browse and use the site, such as remembering basket contents and dismissed notices. Never shared with third parties. | Strictly Necessary |
| Google Analytics | Analyses visitor information such as browser usage and new visitor numbers to help us improve the site and make our marketing more relevant. No personally identifiable information is stored. Opt out here. | Performance Session & Persistent |
| Google Ads | Records visits and conversions from our Google Ads campaigns to help us measure and improve advertising effectiveness. | Advertising Persistent |
| Lead Forensics | Identifies the companies visiting our website based on IP address, to support B2B sales and marketing activity. No personally identifiable information about individual visitors is collected or stored. | Analytical Persistent |
Changes to This Privacy Notice
From time to time we may update this notice. We will notify you of any material changes by email or by posting a notice on our Services. We encourage you to check back periodically.
Data Controller: Safe Solutions (Safe4) Limited, Bostock Road, Winsford, Cheshire, CW7 3BD
Contact: info@safe4disinfectant.com • 01606 591 900
Last updated: 19 May 2026